Feb 7, 2024
by Holly Pattison

Logistics & Operations 2024 – Market Update, Trends, and Expectations

Logistics & Operations 2024 – Market Update, Trends, and Expectations

Welcome to our Logistics & Operations 2024 Market Update, where we explore the evolving landscape of the logistics and operations industry. As we step into the future, the dynamics of this sector continue to transform, driven by technological advancements, global shifts, and a heightened focus on sustainability. While predictions about specific future events are always uncertain… several trends and expectations may shape the logistics and operations recruitment market in 2024 based on existing industry dynamics. In this article, we delve into some of these trends/expectations, from digital transformation to supply chain resilience, automation, and the rise of social commerce, we navigate through the impactful forces driving change in this dynamic industry. 


  • Digital Transformation: The logistics and operations sector will continue its digital transformation journey, leading to a demand for professionals with expertise in technologies such as IoT, blockchain, BI, ERP/MRP/WMS/TMS implementations and data analytics.

  • Supply Chain Resilience: Following disruptions seen over the past few years and ongoing (Red Sea, the Panama and Suez Canals, and geopolitical tensions), there may be an increased emphasis on building resilient supply chains. Recruitment may therefore focus on professionals skilled in risk management, contingency planning, and supply chain visibility.

  • Sustainability Expertise: With COP28 and an increasing global focus on sustainability, logistics and operations roles may require professionals who can implement eco-friendly practices, optimise transportation routes, and enhance overall supply chain sustainability.

  • Automation and Robotics: The adoption of automation and robotics in warehouses and distribution centres may lead to a demand for professionals who can manage, optimise, and troubleshoot these advanced systems. Common warehouse automation investments encompass systems like ASRS and product-to-person picking, RFID for automated identification, AI-guided driverless vehicles, storage and retrieval systems, wearables such as wireless headsets, drones, and IoT sensors.

  • E-commerce: From artificial intelligence (AI) and augmented reality (AR) to food delivery services and mobile payments, there are plenty of new trends emerging in the ecommerce space.

  • Social Commerce: Social commerce is another trend that is quickly gaining momentum. This trend allows businesses to sell products directly through social media platforms like Instagram, TikTok, Pinterest and Facebook.

  • Grocery: As demand for quick and convenient fulfilment and delivery services continues to grow, retailers are continuing to expand their fulfilment networks and invest in new technologies to streamline fulfillment operations, improve workforce productivity, and shorten delivery times. This includes expanding click & collect, Q commerce collabs, and opening up smaller "convenience" store formats.

  • Commercial Skills: Geopolitical tensions, climate change impacts on shipping, and rising inflation underscore the importance for logistics hires to possess robust commercial skills and a keen ability to identify potential cost savings in navigating these complex challenges.

  • Control Towers & Digital Twins - The lack of transparency within layered supply chains poses significant challenges for organisations, impacting their ability to comply with regulations and effectively address supply chain risks. Breaking through this visibility barrier beyond Tier 1, facilitated by tools like control towers and digital twins, enables organisations to gain comprehensive insights into sub-tier relationships, identify new risks, and enhance traceability, ultimately bolstering supply chain resilience and advancing ESG goals.

  • Utilisation of larger retail infrastructures: We have seen an increased number of retailers utilising the logistics expertise and offering of other retailers, examples including Reiss utilising Nexts extensive warehousing and efficient fulfilment.

  • Micro-fulfilment: The transition from conventional centralised mega-warehouses to smaller, strategically positioned fulfilment centres is motivated by multiple factors (faster deliveries, reduced emissions, etc.) and seeks to tackle diverse challenges within the industry.

  • Global Talent Pool: Companies may increasingly explore hiring talent from a global pool, leveraging remote work capabilities and considering candidates from diverse geographic locations.

  • Talent Shortages: Despite technological advancements, there may be ongoing challenges in finding qualified talent, particularly in specialised areas like data analytics, supply chain modelling, and emerging technologies.

  • Continuous Learning and Adaptability: Professionals in logistics and operations may need to exhibit a commitment to continuous learning and adaptability to stay abreast of evolving technologies and industry trends.


As logistics and operations enter a transformative phase in 2024, the industry adapts to digital shifts and heightened sustainability priorities. The demand for skilled professionals will surge amidst challenges and opportunities, from supply chain resilience and automation integration to the expanding realm of e-commerce. Navigating complexity and contributing to efficient, sustainable supply chains, professionals with technical prowess and commercial acumen will lead the way in this dynamic landscape. Stay ahead as we explore the unfolding trends shaping the logistics and operations recruitment market in the coming year.