Supply Chain Stories is a series of recorded interviews with Chief Supply Chain Officers, COOs and senior operations leaders to provide advice, guidance and mentorship to the supply chain community.
Mark Greene – CEO, Parcel Planet
Seb Taylor, Global Head of Logistics Search at Pod Talent, sat down with Mark Greene, CEO of Parcel Planet, to discuss his career journey and the insights he’s gained building and scaling eCommerce fulfilment operations. With visibility across a wide range of D2C brands, Mark offers a rare operator’s perspective on the different paths brands take as they scale, and where growth is often won or lost.
Drawing on firsthand experience working with multiple brands at different stages of growth, the conversation explores how supply chain and fulfilment have evolved from a support function into a commercial differentiator. Mark also reflects on leadership, hiring and decision-making, sharing lessons learned from building teams, navigating periods of growth, and leading through change.
Key takeaways from Mark’s episode: Winning D2C brands treat fulfilment as a commercial lever, not just an operational necessity. The customer experience at the final mile plays a critical role in acquisition, retention and lifetime value. Operators with exposure to multiple brands often spot patterns and opportunities that individual businesses can miss, which I why this is such a great episode. Separately Mark talks about how strong leadership comes from hiring great people, setting clear standards and giving teams the freedom to execute. Sustainable growth depends on knowing when to scale, when to simplify and when to change approach.
This episode offers valuable insight for founders, operators and supply chain leaders looking to understand how leadership, customer experience and fulfilment strategy combine to drive competitive advantage in today’s D2C landscape.